Otterly

The problem

Otterly was spending steadily but could not tell which ads made money. Reporting came from three dashboards that never agreed.

What we did

We rebuilt tracking first, then tested twelve new creatives a week against one clear offer. Budget moved only to ads that held profit for seven days.

The result

$310 became $118 — cost per demo. The account now runs on a weekly testing rhythm the in-house team can read in one page.